Tag: personalisation

Why personalisation and relevance in email (and everything else) will always be important

Why personalisation and relevance in email (and everything else) will always be important

Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language. I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it […]

Subject Line Best Practice: 5 ways to write better email marketing subject lines

Subject Line Best Practice: 5 ways to write better email marketing subject lines

For most users, the email inbox is a busy place, with a stack of emails screaming out to be opened. In this kind of environment, it’s essential to make sure your subject line is compelling and demands to be opened. After all, no matter how […]

The Perfect Email Preheader (aka Johnson Box)

The Perfect Email Preheader (aka Johnson Box)

This blog post is about how you can improve your email marketing performance by including a quick summary right at the top of your mailing. See that there? It’s the first thing you read and it gives a quick summary of what this piece is […]