Email Inspiration: MTV UK Newsletter

Update – see comments section for feedback with the design team.

MTV UK‘s new email newsletter broadly follows some best practice, but there’s a few tweaks that could be made to really make it perform. The design and branding is very strong, and neat tricks like the header and footer breaking out the main column serve to add depth to the design. Strong call to actions help drive to areas of the site, although they’re currently very low down – and there’s very little to drive clicks from the preview pane area. The ‘In This Issue’ box serves to draw attention to the articles further down, although the newsletter could be more enticing with more, smaller articles, across a wider range of interests.

Items to build on could include reducing the real estate that the all image header takes up, optimizing the preview pane area, (further) customizing content and adding social sharing.