Here’s the slides from a talk I did last week at the European leg of Silverpop’s Amplify conference. It’s a quick look at the different options and opportunities for mobile email design, from some easy wins to completely re-thinking how we approach design.
I’m speaking at a few conferences later this year, sign up for the ActionRocket newsletter and we’ll get the details out in due course.
Google have announced a new selection of features that allow email marketers to add interactivity to email campaigns via the Gmail interface. It means that we can mark up information such as event details or a travel itinerary in the HTML header of an email campaign, and which will then allow actions to be integrated into other Google services, such as the Google Now app.
I’ve noticed quite a bit of discussion around use of responsive design in email, particularly whether it’s worth investing the time and therefore money, and if it does indeed drive results (Sidebar: I can’t share specifics, but the stats my clients have shared show it does).
In amongst all the new macbooks and iOS 6 features at today’s WWDC keynote were a few updates to the native email client, mail.app. Of most interest to email marketers is the VIP inbox, which is a separate inbox containing only emails from people (or brands) that you ‘really want to be notified about’. It’s another step towards the ‘smart inbox’ which pre-sorts a user’s emails, although unlike Gmail’s Priority Inbox and Hotmail’s inbox, senders are starred manually by the user.
In the regular inbox emails from these users are also marked with a star:
Starred emails also receive prominence in the notification centre and locked screen:
There’s also the ability to ‘flag’ an individual email, which users may or may not use to save emails they’d like to act upon later.
Elsewhere there’s the long awaited ability to have different signatures for different email accounts, and a twitter-esque pull down to update action on the inbox.
iOS6 is scheduled to be released later this year.
Photos via Verge Live Blog
This campaign from iOS developers Realmac Software features an attractive design and large, clear call to actions to the app store.