fashion email design

Email Inspiration: Swell Polo T-Shirt Solus

This solus email from US fasion retailer Swell caught our attention with it’s striking, simple design. The almost black and white nature of the email means a tiny red spot is all that’s required to draw attention to the free shipping offer, and where other retailers may be tempted to add stacks of copy, here a single, crisp product shot does all the talking.

The “Girls, Update your profile..” is a nice, cheeky way to get people to update their preferences, although it does seem hidden towards the bottom of the email.

Threadless $10 Sale Email

Not much to say here other than that this looks great, is a great example of best practice and is completely on brand – happy 10th anniversary threadless!