This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design. As these illustrations are made using text characters, these also show when images are disabled. Here’s how the design holds up with images turned…
This sale email from UK clothing company Howies is a perfect example of letting a single, impactful message lead both the creative and copywriting of an email campaign. The result is a no nonsense email that engages people and gets the point across quickly.
This email from UK fashion retailer asos contains some interesting mobile innovations, but seems to fall at the last hurdle. The single message email includes a call to action to visit m.asos.com, the brand’s mobile optimised site. There’s a lot of consideration for users using…
Really good creative execution and copy writing in this single message email from clothing retailer Howies. There’s also a good balance of imagery vs web text (although it’d be good to get some more in the hero area).
Boden do consistently great emails. Whilst there’s probably a few best practice email tweaks to make, the concept and artworking is always spot on. If you don’t already receive them, I recommend signing up. Here’s five stand out emails from the last few months: