fashion email design

ASOS: using ASCII in email

This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design. As these illustrations are made using text characters, these also show when images are disabled.

Here’s how the design holds up with images turned off:

Email Inspiration: Howies 1 Day Sale

Really good creative execution and copy writing in this single message email from clothing retailer Howies. There’s also a good balance of imagery vs web text (although it’d be good to get some more in the hero area).