time for a quick round-up of email marketing news from the last week: Interesting article from DJ Waldow over at Blue Sky Factory about how there is no one size fits all best practice, and in reality it’s all about finding out what works for…
This solus email from US fasion retailer Swell caught our attention with it’s striking, simple design. The almost black and white nature of the email means a tiny red spot is all that’s required to draw attention to the free shipping offer, and where other…
Love this email from upmarket furniture retailer Dwell – the clocks go back this weekend in the UK, so this message is punchy and timely, plus it’s nicely designed to boot..
Not much to say here other than that this looks great, is a great example of best practice and is completely on brand – happy 10th anniversary threadless!
This has done the rounds over the last couple days, but it contains a clever trick to boost open rates. Take a look at the hero image area – it mimics a scrolling box you’d typically find on the website, complete with a “see more”…