If you send a couple of email campaigns a week with the same messages, predictable clearances and spotlight products, it’s easy to become repetitive to your subscribers. It can get frustrating for the email marketer involved, too. It’s great seeing brands get creative and trying new things to present the same messages (like this Bonobos campaign). It might take a little more time and effort but aren’t your subscribers worth it? Indeed they are.
Sometimes your users know what they are subscribing too, other times they may just sign-up out of curiosity and have no expectations whatsoever. In my case it was the latter…
“Have you tried Deezer? It’s much easier to use than other apps and it’s free.”
That was enough for me to give it a gander. Let the welcome series begin…
Nowadays, my email inbox tends to contain irrelevant offers so it’s refreshing to receive one now and again that is useful, relevant and easy to redeem. An example of this is this tactically distributed email from Pizza Express which arrived in my inbox just before lunch time. Let’s face it, the offer is a pretty good one and ideal for lunch meetings or friendly catch-ups; the timing couldn’t have been a coincidence.
With the mission to get customers offline and in store, it didn’t hurt that it renders well on mobile devices too with its limited large bold text and high quality images. The design is simple and renders quickly on a mobile which is ideal if having to retrieve the code in a restaurant. Top marks for user experience (and the food wasn’t too bad either!).
Le Creuset’s UK emails hit a good balance between editorial content and product copy, plus the design is clean and friendly. The build is also pretty robust, with plenty of web text and some nice coding workarounds.