28th November 2014 – Black Friday
1st December 2014 – Cyber Monday
With Black Friday only hours away and Cyber Monday a few days away, brands may still be finalising their campaigns and gearing up for the most frenzied time of the year. As retailers compete to push the most stock and savvy customers shop to get the best deals on their christmas shopping, we take a moment to share an EDITD report and review some of the top performing retailers email campaigns from last year.
Amazon UK are taking an interesting approach introducing a Black Friday campaign to the UK market this year – Traditionally the UK has never really had such an event, perhaps an equivalent is the January sales. It’ll be interesting to see how successful it is for them, and if indeed the concept of ‘Black Friday’ is successful as a sales driver with the British public.