…that I don’t need, in the past week. Since Monday.
Ok, so I have a bit of an online shopping problem. Especially when I get an email notification, saying ‘yo, buy all this stuff’. This happens a lot, it could be the most mundane of things or really ‘crazy-out-there’ products I didn’t even know existed. No judgement please, let’s see how far you get down this list without wanting to buy something… It’s not just me. (Whispers to self: It’s not just me. It’s not just me.)
With summer almost over, I thought I’d take a look back at some of my favourite campaigns from this summer and (slightly) beyond. First up, Virgin America.
Recognised as one of the most innovative companies of 2015, it came as no surprise to me when these little gems began to pop up in my inbox. I’ve been following these animations closely this year, even the emails with static images are awesome – but that’s for another post.
You either love them or hate them but whether you like it or not, animated GIFs are here to stay. Sure, they can be overdone, an email packed full of them is a pain to look at, but when used sparingly, they can be pretty effective. So when is it a good idea to use an animated GIF?…
This Mini Boden campaign uses animation to great effect – to support a clear concept and message. Whilst animated gifs aren’t supported in Outlook 2007 (it only displays the first frame), they can still be used in the other email clients to make campaigns stand out.