A couple recent email marketing articles that are worth checking out: Twitterize Your Email Subject Lines A really insightful post from Aweber about manimizing the size of your subject lines and making a few words work as hard as possible. Adding Background Images to HTML…
Time for a quick round-up of email marketing news from the last week: iPad, and what it means for Email Marketing On the day iPad UK launch day, Philip Storey takes a look at the iPad’s effect on html email and email marketing. 100 free…
Trade tool and hardware supplier Screwfix have a cheeky offer in their latest email – I’m not sure if this is intentional or not, but it’d definitely boost open rates! Elsewhere there’s lots of good stuff going on – they’ve got an effective email pre-header,…
Apple Emails always seem to go down well – there’s a good balance of inspirational design and email best practice (although there’s a few simple wins that seem to get missed off). This one promotes the educational discount for students (and probably also targets parents/siblings…
This recent email from UK travel agent STA Travel shows that designers shouldn’t be afraid to make use of the page background in email. Whilst the overall width of this campaign sticks to a best practice 600px, some clever coding with tables means that the…