Design Inspiration: Breaking out the box – STA Travel Newsletter

This recent email from UK travel agent STA Travel shows that designers shouldn’t be afraid to make use of the page background in email. Whilst the overall width of this campaign sticks to a best practice 600px,  some clever coding with tables means that the hero image breaks out into the background area if there’s enough screen space available.

Clever innovations like this really help add value for those users that see them, and, if care is taken, can be made to degrade gracefully so they don’t negatively affect those users with smaller screens or less able browsers.