One of the frequently overlooked challenges email designers face is that, either due to personal preference or the settings of their email client, many recipients will view marketing emails without images enabled. Almost all webmail and desktop email clients now default to not showing images,…
This email from Original Penguin has a nice implementation of ‘two click’ Facebook Like functionality. Clicking on the ‘like’ button in the email drives to a landing page with a similar design, which includes a working like button. Users can then use that to like…
Gmail’s recently announced Priority Inbox feature uses an algorithm to automatically sort busy inboxes into ‘Priority’, ‘Starred’ and ‘Everything Else’. Criteria for sorting into the priority inbox include keywords, people the user emails most and general user behavior (e.g. previous open rates). Rules can also…
Off topic, but anyone who works either at an agency or client side will know the frustrations that conference calls can have! This is a great sendup, from the Citizen’s Bank annual staff talent show. Spotted on twitter, somewhere.
A co-branded marketing email from UCAS (the UK’s higher education admissions authority) and Hewlett Packard has caused a bit of controversy over the last few days. The mailing, with subject line “You have been accepted to receive big discounts on HP laptops!”, was sent before…