Change of address emails are often sent when a company moves to a new email marketing provider, mainly in order to improve deliverability. Their purpose is two fold – the core message is for the user to add the new sending email address to their…
This sale email from UK clothing company Howies is a perfect example of letting a single, impactful message lead both the creative and copywriting of an email campaign. The result is a no nonsense email that engages people and gets the point across quickly.
Mobile email is the hot topic at the moment – it got a lot of discussion at both the EEC and Marketing Sherpa conferences, and hardly a week goes by without a set of blog posts and statistics getting released. comScore’s November 2010 report highlighted that over…
KoKo is a large concert venue in Camden, London. Their email newsletter packs a lot of content into an attractive design – with a good mix of upcoming concerts, videos and photos of previous events, plus modules that drive to the online shop and social…
MoviePeg is a great little stand for iPad and iPhone (find out more here). Their valentines offer email borders on minimalist – there’s a very simple design, combined with a high-impact image. The video call to action quickly drives the user to a landing page…