This campaign for visual bookmarking app Zootool includes an interesting call to action – the slider interface, which users will understand from recent web and app design trends, is used to allow the user to click through and set up a pro version of their…
UK entertainment retailer HMV‘s new ticket email is a great case study in well-designed retail email. There’s a strong lead with the primary content – with such a strong branding that the store logo is allowed to drop back. The ‘in this issue’ section pulls…
This neat infographic from Marketo looks at the evolving nature of spam messages – from cave man scrawlings right through to modern day auto-invites from Social networks. Be sure to check out their blog for more thought leadership.
Here’s a bit of code that’s been floating around for ages (I think it first surfaced on Campaign Monitor’s Blog). So essentially what this does is it allows a piece of content to be hidden from display in Outlook 2007, but display everywhere else. This…
Spotted on Litmanlive’s blog, here’s a cool campaign from the UK arm of Krispy Kreme – a really simple concept but a great example of using clever, timely copywriting to drive the message.