Every so often email marketers start to get concerned about ‘the fold’, or it’s equivalent ‘the preview pane’. We look at where the break is, which content will be displayed in the first screen of our campaign, and then start planning our content hierarchy and…
Gap Europe’s last minute Christmas campaign features an interesting animated GIF – depicting a present being unwrapped, and revealing the latest order times to ensure delivery before Christmas. Whilst usually it’s advisable to avoid locking such important information within the frame of an animated image,…
This campaign from Herman Miller demonstrates that it’s possible to produce an email campaign that’s really well designed, whilst still adhering to technical best practice.
Often in marketing emails we need to apply caveats to pieces of copy, linking to terms and conditions below or on a separate page1. However, just using the <sup> tag to superscript text can cause issues with line height in certain email clients and browsers. The following…
Pizza Express are getting a bit of a reputation for building rock solid email campaigns – taking care to make sure the campaign still works when images are turned off. We’ve looked in depth at how to optimise email campaigns for disabled images before, but it’s…