This innovative campaign from the Royal National Institute of Blind People (RNIB) turns the idea of images being turned off on it’s head. It shows how a solid creative idea and concept can be used to make a campaign that really stands out in the…
Update – 26 April 2012 As mentioned by Brian Thies in the comments below, Hotmail have now released an update to their platform that fixes this bug, therefore designers don’t need to take any action to update their code. We’ve run a few tests through…
The shift to mobile represents a huge challenge to email design. We know that more and more users are checking emails on smart phones and tablets, but currently our approach has largely been to make our current designs work as best we can for these…
Earlier today on Twitter, Chad White over at Retail Email Blog posted this great campaign that breaks the rules, but in doing so stands out from the crowd. The Brooks Brothers email features a huge stack of polo shirts, in every colour under the sun. Much…
Behavioural retargetting is a technology that’s recently been popularised on the web – it’s the process of targeting users via banner ad networks after they’ve visited a brand’s site, with an aim to get them to return and convert. This triggered campaign from UK retailer John Lewis uses…