When you visit a supermarket in the UK, one of the first things you have to do is give a pound coin deposit before you can get hold of a shopping trolley (sorry, cart). It is an awful way to start a customer relationship. It…
I’ve not seen many campaigns like this, so thought it’d be a good share. This email from software house Realmac is almost entirely about unsubscribing – giving people who aren’t interested in receiving future emails a chance to opt out, and in the process tidying…
There’s currently a series of tube strikes in London over the next few weeks, and as ever, some brands have been canny in using it as a subject for email campaigns.
Rumour has it that Google are experimenting with adding a snooze button to the mobile Gmail app. According to Geek.com, a snooze button would allow users to effectively save their email for later.
Here at the ActionRocket studio we’ve been experimenting with some Internet of Things type gadgets, most recently with our internet connected bus stop sign. One of the things that’s intriguing about this is how this kind of logic can be added to email — what…