Tweetable Takeaways from the Completely Email Conference
Did you miss the Completely Email Conference last friday? Fear not, Elliot & Jacques’ deck can be found below (click here for Mike’s), along with some tweetable takeaways. Enjoy…
Top tip: The first tenet of email marketing is stop emailing people. #completelyemail — Tyler S Kenyon (@hey_tk) October 24, 2014
Spray and Pray, like Clippy, fine if you want to annoy everyone #completelyemail pic.twitter.com/CkQTjg2bJi — Jacques Corby-Tuech (@iamacyborg) October 24, 2014
Becs Rivett: “Don’t do spray and pray…learn about your customers, use your data and target those who care” #completelyemail — Maz Maritz (@MariusMaritz) October 24, 2014
Be careful – over aggressive or inappropriate retargeting emails can annoy your users and even make them unsub #CompletelyEmail — ActionRocket (@ActionRocket) October 24, 2014
Great point from Bex about over targeting. Looks really desperate #completelyemail — Mark (@markstjohnson) October 24, 2014
#completelyemail if you put the email content in a subject line it might not be opened and get auto marked junk. Subject line goal = open — Simon Dunant (@NewRiseDigital) October 24, 2014
The biggest thing that brought #email back into the highlight is #mobile #CompletelyEmail — Adestra (@adestra) October 24, 2014
#completelyemail People are more used to scrolling on an email on mobile, and prefer it to pinch-n-grab #embracethescroll — ActionRocket (@ActionRocket) October 24, 2014
#completelyemail think about how your readers are interacting with your email when they receive it. pic.twitter.com/fgRgvqvL9m — Simon Dunant (@NewRiseDigital) October 24, 2014
#completelyemail I think video email will still have it’s day, the challenge is making sure your content is good/useful — Elliot Ross (@iamelliot) October 24, 2014
What does wearables mean for email. Dread to think! Back to plain text! #completelyemail— Mark (@markstjohnson) October 24, 2014
#completelyemail what’s in store for email in the near term future. Start thinking about these for your campaigns pic.twitter.com/v3QMeDfid4 — Simon Dunant (@NewRiseDigital) October 24, 2014
#completelyemail interesting thought that social guys are paying more attention to email — Elliot Ross (@iamelliot) October 24, 2014
#completelyemail mobile email usage has grown 180% in three years pic.twitter.com/heZvbBXC63 — Simon Dunant (@NewRiseDigital) October 24, 2014
60% of marketers don’t do any, or only do basic mobile email optimisation • #completelyemail • Talk to me! pic.twitter.com/5fvTPSUD7w — ActionRocket (@ActionRocket) October 24, 2014
#Email is a bigger deal on phones than #social. 78% people check emails, more than people checking Facebook #CompletelyEmail — Adestra (@adestra) October 24, 2014
Hear the mobile first email argument a lot but shame more experts don’t say to look at your OWN data not worldwide trends #completelyemail — Mark (@markstjohnson) October 24, 2014
Mobile before desktop… Research tells us 80% of consumers would delete an email if it looks bad on their phone #completelyemail — AlphaQuad (@alphaquad) October 24, 2014
Mobile hasn’t just arrived, it’s taking over. 66% of all emails in the US are opened on mobile devices via @SadieAtGenie #completelyemail — Receptional (@Receptional) October 24, 2014
… Mobile users will browse emails on mobile device and switch to desktop later. Optimisation vital #completelyemail — Kristie Marchant (@KristieMarchant) October 24, 2014
23% of every mobile hour is spent checking email! #completelyemail What are you saying to your customers? — Maz Maritz (@MariusMaritz) October 24, 2014
would you go for mobile friendly or mobile foe-y? @Mike_Ragan #completelyemail — Monica Vannozzi (@MonicaVannozzi) October 24, 2014
Crucial point by @Mike_Ragan, create emails based on your audiences behaviour #completelyemail — Jacques Corby-Tuech (@iamacyborg) October 24, 2014
Defining terminology @Mike_Ragan @ActionRocket #completelyemail pic.twitter.com/WhSX1BLlt8 — Cristina Trifonescu (@dewofslumber) October 24, 2014
A thank you email to active users just before Xmas massively increased transactions for a big brand says Alistair Simpson #completelyemail — Receptional (@Receptional) October 24, 2014
Simple email design doesn’t mean bad email design. #CompletelyEmail — Beyond the Envelope™ (@Paul_Airy) October 24, 2014
Customers don’t care about channels. They expect a fluid conversation #CompletelyEmail — Adestra (@adestra) October 24, 2014
So big data is just audience segmentation on crack? #completelyemail — Tyler S Kenyon (@hey_tk) October 24, 2014
Top tip: with great profiling comes great responsibility #completelyemail #spideymarketing — Tyler S Kenyon (@hey_tk) October 24, 2014
‘To guarantee inbox placement in Gmail redefine recency to 30 days not 90’ @GuyHanson #completelyemail #deliverability — Mark (@markstjohnson) October 24, 2014
‘International targeted email is the end-boss of email’ #completelyemail Metaphor of the day award to @iamelliot pic.twitter.com/YL7kcQvpsH — Mark (@markstjohnson) October 24, 2014