Gmail users like cats, Outlook users like dogs

Gmail users like cats, Outlook users like dogs

Gmail users tend to be male, drive a Mazda and earn more than Yahoo! Mail users, according to the newly released YouGov Profiler. The profiler allows us to delve into YouGov’s mass of collected data on the UK public, and by filtering by brand, build out a bit more of a user picture.

Of course, these kind of things need to be taken which a huge pinch of salt, but there’s still some interesting things to learn. So we took a look at the typical customer for the popular email clients.

Let’s start with Gmail…

Gmail

Demographics

gmail

Lifestyle

gmaillife

Personality

gmailpers

Brands

gmailbrand

Online

gmailonline


Yahoo! Mail

Demographics

yahoo

Lifestyle

yahoolife

Personality

yahoopers

Brands

yahoobrand

Online

yahooonlin


Hotmail

Demographics

hotmail

Lifestyle

hotmaillife

Personality

hotmailpers

Brands

hotmailbrand

Online

hotmailonline


Outlook

Demographics

outlook

Lifestyle

outllife

Personality…

outlpers

Brands

outlbrand

Online

outlookbehaviour

Bonus round: Apple vs. Android

apple
android

By Millie Bartlett

Millie Bartlett is the Marketing Strategist at Action Rocket, an email creative studio based in London. Find her on Twitter at @Amelia__Jane

  • http://qreativbox.com/ Gabriel de Kadt

    Hilarious!

    The YouGov site is a terrific web app and loads of fun to use.

    But – the pinch of salt needs to be asteroid sized for some of these caricatures: Android stats based on a sample size of 105, Outlook based on a sample size of 26!

    Then again my self obsessed colleague lead me to finding stats on Mark Reckless… oh dear.

    Very small sample size too.