Topshop email: When things go wrong

UK fashion retailer Topshop recently sent this campaign to both apologise for problems with their website and offer a free shipping code to make up for it. It’s clever, and manages to use good copy writing and imagery to turn an initially bad experience into a positive one.

Hat tip to Elena.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot