Email Inspiration: Mr & Mrs Smith Decision Time

Recently I’ve been looking at ways we can learn from user behaviour in email campaigns, and then using these learnings to inform future content and campaigns that are sent to that user. This campaign from boutique travel site Mr. & Mrs. Smith shows how something like this could be implemented – if a user clicks on Paris over Ibiza in this campaign it could then be inferred that this person is more interested in stylish city breaks over party weekends, and therefore the next campaign they¬†receive¬†could be tailored towards that.