Email Inspiration: Swell Polo T-Shirt Solus

This solus email from US fasion retailer Swell caught our attention with it’s striking, simple design. The almost black and white nature of the email means a tiny red spot is all that’s required to draw attention to the free shipping offer, and where other retailers may be tempted to add stacks of copy, here a single, crisp product shot does all the talking.

The “Girls, Update your profile..” is a nice, cheeky way to get people to update their preferences, although it does seem hidden towards the bottom of the email.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot