All In The Subject Line: Piss Off

We’ve looked at Swell emails before but here’s an example of how cheeky copywriting can really make your subject line punchy. I like the design and products in the Swell newsletters and look out for them anyway, so when the subject line is out of the ordinary (and probably borderline offensive)  it’s extra intriguing – Good work!

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot