Email Inspiration: Solo Newsletter

This newsletter from accountancy service Solo illustrates our recent point about the fold and scrolling in email. As there’s not a massive amount of content, it could have been possible to fit most of this into the preview pane area, but it still would have looked crowded – instead the content is spread out across multiple screens – and as a result it’s a lot easier to read and understand the message.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot