Email Inspiration: New Product Mailing are a furniture retailer with a difference – users vote on the next product to get made, and then once enough orders are placed they go into production.

Their email is refreshingly bright, and employs a simple spectrum of colours – this really helps the product stand out from the rest of the email. The minimalist, non-bloated copy also matches the non-cluttered style of the products and brand.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot