Email Inspiration: Boden Welcome Series
Possibly the most crucial time period for you to impress your subscribers, the welcome series. It’s best to make an effort than rock up under
dressed designed right?
Boden’s welcome series really grabbed me, not only with their pattern/colour contrast but with their ongoing relationship theme and the thought that seems to have gone into the user experience. The copy also gives the brand a personal feel without being over the top, including a nice mix of informational & marketing content. It’s interesting to see video in a welcome series that is also seasonal. Top points for innovation, branding, message and imagery.
5 weeks after sign-up
Subject line: What happens next?