Apple Emails always seem to go down well – there’s a good balance of inspirational design and email best practice (although there’s a few simple wins that seem to get missed off). This one promotes the educational discount for students (and probably also targets parents/siblings of students too).
In a departure from the usual Apple style, the hero area is a full bleed photo, as opposed to the more regular product shot predominantly on white. This helps differentiate the education campaigns from the Apple store ones, and seems to be a running theme in non-store campaigns.
ps. please can I have a free iPad? (worth a try)