Email: Fashion’s new ‘BFF’

Fashion brands seem to have acquired a bad reputation with their email marketing habits, until recently. With London fashion week taking over the capital, our inbox has been bursting with some strong campaigns. Fashion marketers, take note:

United Nude 
Subject line: Cross the lines

Using whitespace to attract attention is a great (and effortless) tactic. We like whitespace. And sometimes a gif is all you need but here, the fluid animation doesn’t take away from the products but enhances them. The only change I’d make would be to increase the space between the bottom product and the CTA.

Animation:

H&M
Subject line: New trends to love

Keeping on topic with LFW, this sketchbook style campaign works well.

Yoox.com
Subject line: Who is on Next? 2014 – yoox.com presents the winners

Simple does it.

Hogan
Subject line: The season pop trend

This campaign caught my eye with the clean, simple style and the attention grabbing hero image (but they could have embedded the video for bonus points).