Email Strategy

5 Tips: Integrating Email Marketing with Social Media

5 Tips: Integrating Email Marketing with Social Media

Digital marketing is in a constant state of revolution, and at times it can be hard to keep up with the latest developments. The key to keeping abreast of changes is adopting an integrated approach. Mobile, social and email marketing should not be considered as separate efforts, but as three strands of the same campaign.

With a joined up strategy, the channels can support each other and become more than the sum of their parts. With that in mind, more ‘traditional’ email marketing should be adapted to complement social marketing. Here’s my five tips on how to do just that.

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Using Twitter to find the best time to mail your Email Newsletter


There’s an interesting idea on Toddle’s blog about using Twitter to find out the best time to send your mailing based on what time and day there is the most chatter about your brand, product or market niche. It centers around grabbing the RSS feed of a Twitter search, and running it through Google Reader in order to get some tangible statistics around post frequency.

I know online experts will fret over the best time to send an email newsletter until the cows come home, and the reality is that even if there is a best time then it’s definately different for every list, client and even product range, but this is still an interesting bit of insight and it’s very simple to get hold of, good work!