Want to provoke emotion in the inbox? Use Emoji’s

Want to provoke emotion in the inbox? Use Emoji’s

Receiving emoji’s in your subject lines – love it or hate it? According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015. Thanks…

Sophie’s Top email designs for January

Sophie’s Top email designs for January

Welcome to the first of my monthly blog posts! Each month I will be sharing some of my favourite emails that have landed in my inbox. As a designer at Action Rocket, I get to create and build campaigns for great brands so I like…

Email Retrospective 2016

Email Retrospective 2016

At our last Email Meetup we switched from peering into Future of Email and took a stone cold look at the past. Now email has pretty much fully evolved into the mobile era, we thought it would be interesting to take a look back at some nice…

Save Santa! New Look’s Pixelated GIF Christmas Campaign

Save Santa! New Look’s Pixelated GIF Christmas Campaign

Christmas is always a prime season for seeing some of the most creative email designs. Planning starts early, from March in some cases, so it gives teams a lot of time to think up and deploy something innovative. Here we have New Look, a UK…

Kate Spade Spotlight: Subject Lines & Animation

Kate Spade Spotlight: Subject Lines & Animation

Kate Spade subject lines have been calling out to me for a while now, for 1 simple reason…