Forms in email have always been a contentious subject – depending on who you ask, they’re either a very bad idea or very useful for generating conversions. Regardless, there are some places where they don’t work (Outlook 07 & Hotmail, for example). However users have…
This innovative campaign from the Royal National Institute of Blind People (RNIB) turns the idea of images being turned off on it’s head. It shows how a solid creative idea and concept can be used to make a campaign that really stands out in the…
Earlier today on Twitter, Chad White over at Retail Email Blog posted this great campaign that breaks the rules, but in doing so stands out from the crowd. The Brooks Brothers email features a huge stack of polo shirts, in every colour under the sun. Much…
This fun Easter campaign from UK supermarket Waitrose uses animation to draw attention to the call to action – a cute easter chick comes over and pecks the CTA button. Here’s the animation: The rest of the design features a strong hierarchy, and whilst there is…
This campaign from awesome hosting company Media Temple shows that you can include multiple messages in a campaign without bloating the content. I especially like how the 4-line introduction is easy to read, and includes the same links as the articles below. It functions in…