Email Inspiration: Waitrose Animated Call to Action
This fun Easter campaign from UK supermarket Waitrose uses animation to draw attention to the call to action – a cute easter chick comes over and pecks the CTA button.
Here’s the animation:
The rest of the design features a strong hierarchy, and whilst there is a lot of content, it’s easy to scan and read the content.
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http://twitter.com/shaneoleary1 Shane O Leary
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http://www.elliot-ross.co.uk/ Elliot Ross
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http://twitter.com/shaneoleary1 Shane O Leary
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David R.
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http://www.elliot-ross.co.uk/ Elliot Ross
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