Twitter have just announced the ability to add an email signup form to a promoted tweet, using the new Lead Generation Twitter Card. Aside from being able to add text to the tweet, you can also add an image, some call to action text and…
Google have announced a new selection of features that allow email marketers to add interactivity to email campaigns via the Gmail interface. It means that we can mark up information such as event details or a travel itinerary in the HTML header of an email…
We recently had a client ask to use the Open Sans web font in an email campaign, which we eventually got working, so I thought I’d share the process. The client has a large amount of mobile users, so the priority was to get support in…
This infographic from the EmailMonks has plenty of great recommendations and ideas on best practices for designing email – worth printing out and keeping to hand.
This takes two minutes and is totally worth it – register your sending address with Gravatar, add a profile picture, and certain email clients will add the icon next to your emails in the inbox. A quick test shows that it’s supported in Sparrow – which…