A co-branded marketing email from UCAS (the UK’s higher education admissions authority) and Hewlett Packard has caused a bit of controversy over the last few days. The mailing, with subject line “You have been accepted to receive big discounts on HP laptops!”, was sent before…
One thing that often gets overlooked when discussing mobile use of email marketing campaigns is where recipients end up after they’ve clicked. Whilst this email isn’t particularly optimized for viewing on a mobile (aside from a link to a text based ‘mobile version’ at the…
Various email clients have different quirks and html challenges – in our HTML email coding section we document these and detail any workarounds if available. Email Client Affected: This issue affects the new version of Hotmail. Issue: Hotmail have introduced a code in their rendering…
Update – see comments section for feedback with the design team. MTV UK‘s new email newsletter broadly follows some best practice, but there’s a few tweaks that could be made to really make it perform. The design and branding is very strong, and neat tricks…
Various email clients have different quirks and html challenges – in our HTML email coding section we document these and detail any workarounds if available. Email Client Affected: This issue affects the current Yahoo! Mail (ie not Yahoo! Mail Classic) Issue: This rendering issue is…