39 Tweetable Email Tips from #TEDC14

We had an awesome time this week at The Email Design Conference in Boston. Here’s our highlights from the Twitter feed.

New Ideas

Good discourse at #TEDC14. Next generation of email creators don’t want shortcuts, they want to know how to do new things. Refreshing.

— TrendlineInteractive (@trendlinei) August 21, 2014

Only use a hack if it's required to keep the integrity of the design intact. #TEDC14 pic.twitter.com/k6t9BvdQTh

— Brian Graves (@briangraves) August 22, 2014

Every email you send needs to be valuable, engaging, necessary and true. Every email that isn't all 4 erodes subscriber trust. #TEDC14

— Matt Byrd (@mparkerbyrd) August 20, 2014

Opens just suck as a metric. We don't look at opens, we look at clicks. — @John4man #TEDC14

— Carey Mercier (@carey_mercier) August 22, 2014

Forget industry "baselines" … Your own audience is unique! Only try to beat yourself. #tedc14 #TEDCNTACC

— Matt Byrd (@mparkerbyrd) August 20, 2014

"Sending mediocre email is no longer acceptable." When was it ever acceptable? #TEDC14 @litmusapp

— Penny Tselikis (@penny_tselikis) August 20, 2014

Best thing I've heard all day: "Use data to inform, not dictate. It's OK to say no to data if it harms in the long-term" – Vicky Ge #TEDC14

— Starr Pagharion (@starrrwars) August 20, 2014

Email is not a JPG, print ad or one-page website. #TEDC14

— Matt Byrd (@mparkerbyrd) August 18, 2014

A remarkable email is human. Words from the wise. #TEDC14 pic.twitter.com/sxPGfxLjrp

— shauna carlson (@sra5446) August 20, 2014

"Perfection is achieved not when there is nothing more to add, but when there is nothing more to take away." Great quote for design #TEDC14

— Starr Pagharion (@starrrwars) August 20, 2014

"Are we doing cool shit just to do cool shit or are we doing it for a purpose?" Us media/tech folks need to ask ourselves this! #TEDC14

— Starr Pagharion (@starrrwars) August 20, 2014

Is your message valuable at this stage, to this group, for this use case? If not, then don't send it. #TEDC14 @zacharyhanz

— Litmus (@litmusapp) August 20, 2014

Engagement dies when you buy lists. So do the hearts of legitimate email marketers worldwide. #TEDC14

— Matt Byrd (@mparkerbyrd) August 20, 2014

Does your content pass the "so what?" test? #TEDC14

— Justine Jordan (@meladorri) August 19, 2014

When a person subscribes to your emails, they want more than messages. They want a relationship with you. #TEDC14 @KEVINgotbounce

— Litmus (@litmusapp) August 20, 2014

You need to build credits in your trust bank through every email you send #TEDC14

— Courtney Fantinato (@CourtFantinato) August 20, 2014

One more @emailrocks: Unlike all other digital marketing methods, we can guarantee a qualified audience and accurately report on it. #TEDC14

— Nathan Clough (@pageheaven) August 20, 2014

You can achieve naturally flowing text into a multi-column format using 'column-count:2' with decent support in email. #mindblown #TEDC14

— Litmus (@litmusapp) August 20, 2014

"Pixel perfect thinking is likely to drive you insane." Sage wisdom from @flcarneiro on the virtues of email creation. #TEDC14

— Justine Jordan (@meladorri) August 18, 2014

Test different "voices" in your subject lines. Think of informative, question, action based and teaser messaging. #TEDC14

— Meg Tiffany (@megtiffany) August 20, 2014

You are not necessarily your company's core audience. Design with the data you gain about your customers. #TEDC14

— Meg Tiffany (@megtiffany) August 20, 2014

"Best practices are training wheels." Do what's best for your business/brand, not what someone else says you should do. Test! #TEDC14

— Justine Jordan (@meladorri) August 18, 2014

One of my top ten things I have heard today "Stop treating email like it’s 1999. Or even 2012. ‘Cuz it’s not.” #TEDC14

— Shani Nestingen (@shanij) August 18, 2014

Truth

OH at #TEDC14 "Google has built a driverless car, I have faith that they'll support CSS in email someday" @flcarneiro @KEVINgotbounce

— Justine Jordan (@meladorri) August 18, 2014

The Stats

Web fonts are supported in Apple Mail, Outlook 2000/2011, Thunderbird, iOS and some Android versions. #TEDC14 @Paul_Airy

— Litmus (@litmusapp) August 20, 2014

Did you know people use email more than they use Facebook on their smartphones? http://t.co/EjoFcbMFsf #TEDC14

— Tom Gormley (@tgormtx) August 20, 2014

Looks like #TEDC14 has finally settled the GIF/JIF debate. 90% of email designers vote GIF, 10% vote JIF. Sorry, @KEVINgotbounce.

— Litmus (@litmusapp) August 20, 2014

43% of users view emails with images off. Alt text matters. #TEDC14

— Anna K. Amendolare (@aka_des1gn) August 20, 2014

Funtimes

I went to #TEDC14 to hear about email marketing and left with an entire wardrobe. #swag http://t.co/EpESvmwAUp

— Steve Salcedo (@stevesalcedo) August 22, 2014

All of the #TEDC14 selfies compiled here. I'm legit never taking another selfie. My smile muscles hurt. pic.twitter.com/Z0XVH7TMed

— Matt Byrd (@mparkerbyrd) August 21, 2014

"Email is like a public toilet. It's always there when you need it. We all use it. No one brags about it." #TEDC14

— Matt Byrd (@mparkerbyrd) August 20, 2014

A BLAST of knowledge and good times while learning how to use the most important medium ever. #EmailDesign #TEDC14 pic.twitter.com/k6KMktFU25

— Adriano Martino (@martinobranding) August 21, 2014

The desktop wallpaper of @flcarneiro. Wouldn't have expected anything different. #TEDC14 pic.twitter.com/Mzl4g5dUXS

— Matt Byrd (@mparkerbyrd) August 18, 2014

I’ve got a great idea for an app…

$6 Billion spent on email software acquisitions this year. #TEDC14

— Jason Meeker (@jpmeeker) August 20, 2014

The Comedown

One of my favorite bits of #TEDC14 was the people; everyone was passionate about their work, great to chat with, and excited for the future.

— Fabio Carneiro (@flcarneiro) August 22, 2014

Rocking my #ILoveEmail shirt from @litmusapp at #TEDC14 and a database manager asked if I love envelopes. http://t.co/I4DhQ3ateq

— Maia Briggs (@MaiaPapaya83) August 22, 2014

The Email Design Conference 2014 ∞ Ted Goas http://t.co/wgC2X8LKeO #emailmarketing #tedc14

— Email Insights (@EmailInsights) August 21, 2014

I was asked what I learned at #TEDC14, that's like asking someone what they learned from reading an encyclopedia.

— Dan Caro (@dcaro12) August 22, 2014

#TEDC14 attendees, join your fellow email geeks in the Litmus Community: https://t.co/Ooa11omaZl The conversation doesn't have to stop! ^JR

— Litmus (@litmusapp) August 21, 2014

See you next year at #TEDC15!