If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one. We like…
Well, actually not much. But that’s because we already know the results of this test are useless. Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails,…
For most users, the email inbox is a busy place, with a stack of emails screaming out to be opened. In this kind of environment, it’s essential to make sure your subject line is compelling and demands to be opened. After all, no matter how…