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This solus email from US fasion retailer Swell caught our attention with it’s striking, simple design. The almost black and white nature of the email means a tiny red spot is all that’s required to draw attention to the free shipping offer, and where other retailers may be tempted to add stacks of copy, here a single, crisp product shot does all the talking.
The “Girls, Update your profile..” is a nice, cheeky way to get people to update their preferences, although it does seem hidden towards the bottom of the email.