Tag: priority inbox

Want to provoke emotion in the inbox? Use Emoji’s
February 23, 2017

Want to provoke emotion in the inbox? Use Emoji’s

Receiving emoji’s in your subject lines – love it or hate it? According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015. Thanks…

Design
What does Gmail's priority inbox mean for email marketers?
August 31, 2010

What does Gmail's priority inbox mean for email marketers?

Gmail’s recently announced Priority Inbox feature uses an algorithm to automatically sort busy inboxes into ‘Priority’, ‘Starred’ and ‘Everything Else’. Criteria for sorting into the priority inbox include keywords, people the user emails most and general user behavior (e.g. previous open rates). Rules can also…

Uncategorized