Our friends at Litmus have released this great infographic detailing some of the best practices and considerations for designing mobile emails. Mobile email client use is rising sharply, but email marketers are still playing catchup in terms of optimising their campaigns for these users – there’s plenty of tips here to get you started.
Find out more on the Litmus Blog.
e-Dialog recently produced an overview infographic from an email trends report commissioned earlier in 2011. There’s some useful insight into the fast moving world of mobile email usage here – and some tips on areas where we can improve campaigns to be more relevant to an increasingly mobile audience.
Find out more from the report here – Strong Signals: Mobile Email Marketing Is Connecting With Consumers
s/o to Brittany on the design!
Here’s a cool infographic from Focus showing how email works, some key stats and how it’s evolved.
Lots of the statistics are up for discussion, particularly the dominance of Yahoo! Mail as a webmail client, and it’s interesting that it suggests most spam landing pages are hosted in China… maybe the great firewall should extend both ways?