Much has been made of Google’s previous efforts to split the Gmail inbox into different tabs. In their first incarnation, messages were sorted into either Primary, Social, Updates or Promotions sections based on their content. Marketers’ reactions were varied, but there was a general consensus that being in the Promotions tab was the lesser option, compared to being in the Primary one.
However yesterday Gmail announced an innovation that may change all that.
Rolling out shortly, messages in the promotions tab will be displayed in a new Pinterest style grid, most importantly including a promotional image and a sender logo.