It’s another one for the “good but mostly images” folder, but this campaign from Bumble & Bumble just looks nice.
Taking a lead from the site, the creative is playful but stylish – and aside from the large image area there’s a lot of best practice going on, including the hosted link, pre-header, nav and some social activity.
A quick round up of some great recent email marketing and email design articles.
Smashing mag’s great overview of some of the challenges and considerations you should make when designing an html email, plus a stack of examples.
Some take-outs from this year’s Holiday season.
Interesting review of how a retailer’s newsletter has changed over time.
Four key observations around social media and email, by e-Dialog International MD Simone Barratt.
High level overview of how social charing and links to social media can be incorporated into emails.
Four over-arching principles to apply to your email marketing campaigns.
If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.
This short New Years Solus email from boutique hotel site Splendia is a great example of how social media activity can be combined with email in a non intrusive way.
The “Share on Twitter” links are high profile and above the fold, but their understated design doesn’t detract from the overall creative. Selecting the three most prominent social networks and skipping the rest can be a brave move, but will probably play off given their popularity. The ability to “Share on Linkedin” is increasingly appearing in the Share With Your Network section of mailings – as Splendia typically caters to the professional and business market it seems a good fit with Linkedin.
Underneath the main offer in secondary modules are also links to Splendia’s activity on Facebook and Twitter. The modules are clear, easy to follow and explain why users should connect with them on a social network – these days simply saying “join us on Facebook” just won’t do.
Aside from social media implementation, there’s plenty that could be built upon here in terms of overall best practice – particularly the main offer and call to action, which are all held in one large image, and would result in a less interesting experience for viewers with images disabled.
Elliot Ross has over 10 years experience in creative digital design and is currently a Senior Creative Designer at e-Dialog London.
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