I’ve posted tips on integrating email marketing with social media before, but this example of an editorial email from XYDO puts some of that into practice. This campaign is mailed daily and provides an update on the day’s current news stories (based on my preferences).
First off, there’s clear links to share individual pieces of content on each article – driving users to tweet or Facebook like content. There’s also the option to share the whole email, but we’ve found that users are often more likely to share actual content rather than the entire mailing.
Another cool thing is that because I signed up for the site using Twitter authorisation, XYDO can now access some of my Twitter data, including my user image. They’ve taken this and included it in the email, which helps both increase personalisation and maintain the social media context of the email.
There’s also a prominent call to action to update your preference data, which is important for a daily update email.
This campaign from London bowling lane company All Star Lanes features an attractive design, and is built with a good structure – featuring plenty of web text and optimisations for users with images disabled. There are also prominent links to join the brand’s pages on Facebook and Twitter.
Made.com are a furniture retailer with a difference – users vote on the next product to get made, and then once enough orders are placed they go into production.
Their email is refreshingly bright, and employs a simple spectrum of colours – this really helps the product stand out from the rest of the email. The minimalist, non-bloated copy also matches the non-cluttered style of the products and brand.
It’s another one for the “good but mostly images” folder, but this campaign from Bumble & Bumble just looks nice.
Taking a lead from the site, the creative is playful but stylish – and aside from the large image area there’s a lot of best practice going on, including the hosted link, pre-header, nav and some social activity.
A quick round up of some great recent email marketing and email design articles.
Smashing mag’s great overview of some of the challenges and considerations you should make when designing an html email, plus a stack of examples.
Some take-outs from this year’s Holiday season.
Interesting review of how a retailer’s newsletter has changed over time.
Four key observations around social media and email, by e-Dialog International MD Simone Barratt.
High level overview of how social charing and links to social media can be incorporated into emails.
Four over-arching principles to apply to your email marketing campaigns.
If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.