Welcome to the first of my monthly blog posts! Each month I will be sharing some of my favourite emails that have landed in my inbox. As a designer at Action Rocket, I get to create and build campaigns for great brands so I like…
Re-engagement emails are a great way to clean and re-activate dormant parts of your list. It’s also a great opportunity to single out customers and make them feel appreciated and heard. That’s why this ASOS email stood out, they noticed I hadn’t been on their…
Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language. I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it…
No, we’re not having brisket. If you were going to have one epic #emailgeek dinner party, this would probably be the line up. If you aren’t prepared to clean up after these lot though, they are still probably worth a follow on Twitter. We’ve pulled 60**…
It’s Christmas week! Traditionally the time for mince pies, mulled wine and predictions for the next year. In 2016 there will be lots of things that will progress and develop for email marketers, but what about the things that are likely to stay the same?…