We’ve looked at Swell emails before but here’s an example of how cheeky copywriting can really make your subject line punchy. I like the design and products in the Swell newsletters and look out for them anyway, so when the subject line is out of…
End Clothing is an independent clothing store based in Newcastle, UK. It’s refreshing to see a small independent store really doing the right things in their emails, and in some ways doing a much better job than some of the high street brands. The products…
It’s another one for the “good but mostly images” folder, but this campaign from Bumble & Bumble just looks nice. Taking a lead from the site, the creative is playful but stylish – and aside from the large image area there’s a lot of best…
This sideways scrolling email from UK department store Selfridges is another example where breaking the rules can result in something different and appealing. Sideways scrolling emails can look cool, but can have rendering issues in certain email clients. We found in recent tests that the…
aka How to provide perfect design PSDs to an HTML email developer. What do you think about this article? please add your comments below! More brands than ever are transforming their traditionally printed direct mail activity into email marketing campaigns, and as a result direct…