It’s been a while since we posted up some picks from other email marketing blogs – here’s some recent articles we like! Sh!t my dad says about email marketing Really good insight from someone outside the industry – by Chris Donald Email’s Alive, But You’re…
Really good creative execution and copy writing in this single message email from clothing retailer Howies. There’s also a good balance of imagery vs web text (although it’d be good to get some more in the hero area).
Boden do consistently great emails. Whilst there’s probably a few best practice email tweaks to make, the concept and artworking is always spot on. If you don’t already receive them, I recommend signing up. Here’s five stand out emails from the last few months:
Apple Emails always seem to go down well – there’s a good balance of inspirational design and email best practice (although there’s a few simple wins that seem to get missed off). This one promotes the educational discount for students (and probably also targets parents/siblings…
This easter sale email from Banana Republic puts a clever spin on the traditional sale email – the email contains a discount code, but it’s unclear how much that code will save you until you actually use it. Of course, it remains to be seen…