Amazon UK are taking an interesting approach introducing a Black Friday campaign to the UK market this year – Traditionally the UK has never really had such an event, perhaps an equivalent is the January sales. It’ll be interesting to see how successful it is for them, and if indeed the concept of ‘Black Friday’ is successful as a sales driver with the British public.
This easter sale email from Banana Republic puts a clever spin on the traditional sale email – the email contains a discount code, but it’s unclear how much that code will save you until you actually use it. Of course, it remains to be seen if there is any chance, or if all the codes simply redeem the same amount, but this is an interesting proposition and makes the email stand out.
Yesterday Apple launched their first batch of iPads (iPad 3G comes later this month) with this jumbo solus email. We’ve looked at Apple emails before, and true to form this looks great but throws some best practice caution to the wind – It weighs in 750px wide, it’s all images and there’s no useful alt-text, but it’s pretty striking nonetheless.
Valentines season is in full swing, with the big day less than two weeks away. Here’s some of the best looking Valentines day emails we’ve seen so far.
Edit – make that 9 – we’ve added the obligatory Tiffany’s email.
Hotel Chocolat Valentine’s Email
Swarovski Valentine’s Email
Net-A-Porter Valentine’s Email
Original Penguin Valentine’s Email
Harrods Valentine’s Newsletter
Daily Candy (London)
Bang & Olufsen February Newsletter
Apple iPod Touch Valentine’s Email
More Apple emails in our Apple email gallery.
Tiffany & Co Valentine’s Email
This newsletter design from UK fashion retailer next is chock full of little bits of best practice for retail emails.
The one line summary and quick call to action right at the top function well as a Johnson Box, plus they have the added benefit of showing up as text in the outlook preview box and in web clients such as Gmail. Adding the date in the top corner helps make feel like part of a sequence, and something to look out for each week.
It’s interesting to note that the “contents” style links in the hero area don’t link to different parts of the email, but click through to the site. As the various pages on the next website function well as landing pages, and contain similar content to the bulk of the email, this isn’t a big deal. The vertical menu is less commonplace in email marketing but works well here, and the design of the hero area ensures important information such as the company logo, introduction and key navigation all fall within both the horizontal and vertical preview panes.
Under the introduction area we have various sections detailing ranges of products for men, women, children etc. It would be relatively simple to custom publish this content based on the sex of the recipient, for example, however as many would be gift buying perhaps it’s prudent to include “irrelevant” content in this case.
Despite being rather image heavy, the mailing is sprinkled with web text links to the next site, which still render even when images are turned off.
The Christmas background pattern is a nice touch, and would be easy to switch out for different seasons and events.