Tag: deliverability

Email Delivery into Gmail’s Promotion Tab

Email Delivery into Gmail’s Promotion Tab

As email marketers we had a bit of a shock in May 2013 – the Gmail promotions tab appeared and we thought it could have been the end of the world!

What does Gmail's priority inbox mean for email marketers?

What does Gmail's priority inbox mean for email marketers?

Gmail’s recently announced Priority Inbox feature uses an algorithm to automatically sort busy inboxes into ‘Priority’, ‘Starred’ and ‘Everything Else’. Criteria for sorting into the priority inbox include keywords, people the user emails most and general user behavior (e.g. previous open rates). Rules can also […]