Email Delivery into Gmail’s Promotion Tab
As email marketers we had a bit of a shock in May 2013 – the Gmail promotions tab appeared and we thought it could have been the end of the world!
Tag: deliverability
Gmail introduces a new look, social style, Promotions tab
Much has been made of Google’s previous efforts to split the Gmail inbox into different tabs. In their first incarnation, messages were sorted into either Primary, Social, Updates or Promotions sections based on their content. Marketers’ reactions were varied, but there was a general consensus…
What does Gmail's priority inbox mean for email marketers?
Gmail’s recently announced Priority Inbox feature uses an algorithm to automatically sort busy inboxes into ‘Priority’, ‘Starred’ and ‘Everything Else’. Criteria for sorting into the priority inbox include keywords, people the user emails most and general user behavior (e.g. previous open rates). Rules can also…