copywriting for email

Topshop email: When things go wrong

UK fashion retailer Topshop recently sent this campaign to both apologise for problems with their website and offer a free shipping code to make up for it. It’s clever, and manages to use good copy writing and imagery to turn an initially bad experience into a positive one.

Hat tip to Elena.

Email Inspiration: Howies 1 Day Sale

Really good creative execution and copy writing in this single message email from clothing retailer Howies. There’s also a good balance of imagery vs web text (although it’d be good to get some more in the hero area).