This easter sale email from Banana Republic puts a clever spin on the traditional sale email – the email contains a discount code, but it’s unclear how much that code will save you until you actually use it. Of course, it remains to be seen if there is any chance, or if all the codes simply redeem the same amount, but this is an interesting proposition and makes the email stand out.
This has done the rounds over the last couple days, but it contains a clever trick to boost open rates. Take a look at the hero image area – it mimics a scrolling box you’d typically find on the website, complete with a “see more” arrow. Of course, this kind of thing only works if the landing page is engaging and contains the content you’re suggesting the recipient can scroll to – in this case it does.
Good work!
More blog coverage on The Email Wars and The Email Zoo.
Welcome emails are a great way to make an excellent first impression to new subscribers to your email campaign. Here’s 10 we’ve received recently that do more than just confirm a subscription.
Update – We’ve also posted our top tips and welcome email best practice – take a look.
