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Email Inspiration: Pizza Express Optimising for No Images

Pizza Express are getting a bit of a reputation for building rock solid email campaigns – taking care to make sure the campaign still works when images are turned off. We’ve looked in depth at how to optimise email campaigns for disabled images before, but it’s always good to see new examples of this technique – many email clients still disable images by default, so it’s important to think about the experience of those users.

Here’s how the non-images version stacks up against the regular one:

Around the web: Recent Email Marketing blog posts

A couple recent email marketing articles that are worth checking out:

Twitterize Your Email Subject Lines

A really insightful post from Aweber about manimizing the size of your subject lines and making a few words work as hard as possible.

Adding Background Images to HTML Emails

Something that’s not as straightforward as it sounds in email code. Good advice from Campaign Monitor.

e-Dialog is Hiring

We have roles in our expanding Central London (Soho) office – I’m looking for web designers with good HTML who are looking to work on interesting projects for a kick ass client list. There’s graduate and mid level roles available, if that sounds interesting then get in touch – my email is on the sidebar.

e-Dialog London is also looking for HTML Developers, Campaign and Account Executives and Account Managers. Likewise get in touch for more info.