Pizza Express are getting a bit of a reputation for building rock solid email campaigns – taking care to make sure the campaign still works when images are turned off. We’ve looked in depth at how to optimise email campaigns for disabled images before, but it’s always good to see new examples of this technique – many email clients still disable images by default, so it’s important to think about the experience of those users.
Here’s how the non-images version stacks up against the regular one:
A couple recent email marketing articles that are worth checking out:
A really insightful post from Aweber about manimizing the size of your subject lines and making a few words work as hard as possible.
Something that’s not as straightforward as it sounds in email code. Good advice from Campaign Monitor.
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