UK food delivery service Ocado lead this product email with a strong, easy to understand offer. There’s also some individual product offers, but they’re lower down and less prominent – leaving the hero module to do all the talking. And how tasty does that fruit…
Whilst there’s a lot of image text here, this Crate & Barrel mail is bright and has a clear content hierarchy. There’s also a nice animated gif, which cycles through different product shots in the hero area. The ‘view with images’ link is a nice…
I like this Kiehl’s email, simply because it features products that are customer favourites. A lot of ecommerce emails out there are all about products the store wants to shift, which is great, as long as they’re also what the customer is after. Even if…
Note – we now have a better fix for this issue, which we recommend over the below fix. We’ve kept the content on this page for reference only. Since Outlook 2007 was released, support for background images in email has been problematic. Whilst you can…
This postcard email from boutique stationer Knock Knock has an attractive design and drives to a single call to action. It also features a simple, understated animation – view the animated version.